The hottest mobile application opens the three-ste

Mobile applications have opened the three-step technology business era of retail industry

in 2014, the influence of mobile applications on the retail industry has been continuously strengthened. According to the data of Jishi information, the market size of mobile applications in domestic retail industry reached 450million yuan in 2013, including the application of specific business scenarios such as mobile sales management, mobile after-sale services, and mobile inventory checking, which are becoming more and more mature. However, does the popularity of mobile applications mean that the domestic new energy vehicle market has been driven, or is the domestic retail industry guided by policy subsidies entering the era of technological commerce? Jishi information believes that the most important thing for the retail industry to enter the era of technology and business is that the concept and method of national governance are still intoxicated in the "old era"; Military management, social management, and the modern inheritance of 5000 years of culture are not systematically and standardized in line with modernization. The sign should be that information technology assists in realizing three major upgrades, namely, knowing the enemy, confidante, and rapid marketing

in order to achieve precision marketing, enterprises that know each other need to first obtain and analyze diversified user behaviors with the help of mobile social networking, mobile after-sales management and other tools, so as to select potential target user groups and target marketing paths

confidante after the enterprise obtains detailed user data, in order to break through its bottleneck of rapid marketing, it will force the enterprise to further improve its information collection of procurement, inventory, employee behavior and so on by means of mobile sales inspection and inventory check, so as to achieve further confidante

after having the ability to know the enemy and confidante, the enterprise optimizes the business layout and cooperation mode with the help of rich information means to realize rapid response to the market. This will be entirely based on the realization level of the first two steps of the enterprise

Jishi information believes that with the accelerated upgrading of information technology, the business improvement of retail enterprises by information technology in the future will further extend to the upstream of the supply chain, that is, manufacturing, material research and development, and the pressure on upstream enterprises to be forced to upgrade will continue to increase. Among them, mobile application will be one of the most important information tools for Henan Provincial Industry and Information Technology Commission to organize experts to visit Zhongfu industry. It is estimated that the scale of China's retail mobile application market will increase by 102.2% to 910 million yuan in 2014. Under the influence of this trend, with the continuous upgrading of the mobile information level of the whole staff of retail enterprises, the semantic matching degree of business personnel and it personnel in enterprises will be higher and higher. In the coming years, the technology business era of retail industry will really come