The hottest mobile Internet applications compete f

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Mobile Internet applications competed for gold rush shopping

15 years ago, because there was no predictable profit model, a "mouse + cement" reform swept the entire Chinese Internet industry. 15 years later, China's mobile Internet industry, which is in the midst of an investment boom and market foam, is also trying to implement the long march of "gold rush" based on the plight of profitability

lbs is struggling to find an innovative model

"at present, our revenue is almost zero, and the business models we conceive are still in the trial stage. It can be said that we have not found a very clear and profitable business model yet." On May 21, song Zheng, CEO of Shanda cheke, told China business news that there was no taboo about the above truth

because the "cut off wall" that Shanda cut off cooperated with the "folk songs on the road" Xi'an station concert a month ago made song Zheng vaguely feel that he may have hundreds of waterproof enterprises eyeing high-speed rail waterproof projects. He has found that lbs application enterprises need to make persistent efforts in R & D (location-based mobile Internet services) to stick to the root of users, and only users' stickiness is gradually improving, Strengthening the export share of lbs in response to emerging countries will also greatly improve user activity, and the profitable business model will gradually become clear

"we didn't expect that lbs users would send a proposal message on the 'cut off wall', which would push the speech to the climax of audience interaction for a time." Song Zheng revealed that Chek had begun to negotiate with the organizers of sports events such as football to introduce the "Chek wall"

song Zheng pointed out that at present, the business models adopted by lbs businesses are basically ideal models conceived by themselves. In practical applications, they often encounter problems that are difficult to solve with existing technologies

however, the traditional Internet giants obviously do not view mobile Internet in this way. They still insist on introducing the user resources with the advantages of traditional Internet into the field of mobile Internet through an application, dreaming of using the existing user advantages to build a new mobile Internet Kingdom, and their tactic is to follow

in the second half of last year, LBS boom became the biggest hot spot in the field of mobile Internet investment. Sina, e-commerce and Tencent and other giants then stepped in and launched lbs products such as Sina micro territory, e-commerce and Tencent maps respectively. By the first quarter of this year, there were more than 30 domestic lbs application products

however, LBS businesses are facing a collective dilemma nearly a year after the formation of China's mobile Internet boom - despite the apparent enthusiasm, they have not yet explored even an effective profit path. What makes the industry more worried is that check in, the basic application of LBS, is facing the test of insufficient user stickiness

Analysys International data shows that at present, the activity of domestic lbs application users is only 16%. As a result, LBS businesses expected that their business model would become a castle in the air: youyou could get consumption discounts, souvenirs, and even free tickets from some businesses through "check-in", so that youyou and businesses could win a win-win situation, while lbs products gained advertising revenue through advertising promotion

"the advertising revenue model advocated by internet giants in LBS actually brings lbs development into a misunderstanding." A senior executive of an lbs business said that since LBS is still in its infancy, LBS users are difficult to bring very considerable actual income to businesses. A large number of cooperative businesses are still difficult to accept location-based advertising push, and few are willing to pay for it. Therefore, the other party is more willing to accept pay for results - that is, after the consumer completes the purchase behavior, a certain commission will be given to the LBS Platform

"but how to identify which consumers are brought by lbs has become a new topic for lbs businesses." The above-mentioned senior said in distress

Zhang Yi, CEO of AI media consulting, said, "on the contrary, only by using the unique characteristics of mobile positioning, gravity sensing and recognition, and combining IOT applications with traditional industry applications, can mobile Internet applications really develop."

shopping competition

not only lbs businesses, but also shopping application businesses have changed

according to the data of China Internet Network Information Center (CNNIC), the purchase market in China reached 523.1 billion yuan in 2010. However, more than 99% of the purchase amount of 523.1 billion yuan was created by 457million people in China, while the shopping market size created by 870million users was only 4.1 billion yuan

the constantly expanding shopping market and a large number of user groups let shoppers see the great potential of the shopping market. Taobao, and have built their own shopping platforms, including WAP and client mode. This move seems to be another case of the extension of traditional shopping giants to the field of mobile Internet

"consumer shopping behavior is very different from shopping on mature PCs. its impulsivity and readiness are the nature of shopping. How to meet the above two characteristics more conveniently is the foundation of shopping success." Li Jinkui, marketing director of Guangzhou flash purchase company, pointed out that the screen is relatively small, the operation is inconvenient, and it is also subject to the speed. Therefore, shopping must post platform more shopping processes, and IOT features such as identity recognition and image recognition should be a powerful tool to crack the small scale of the current shopping market

at present, Taobao, Chinatelecom, flash shopping, Beijing Smart snapshot and other manufacturers have launched their own identification clients and corresponding QR codes. According to the above manufacturer's logic, if the user has downloaded the identification client, as long as the product with QR code pictures is taken, the whole shopping process can be completed immediately. For this reason, Taobao and flash shopping do not hesitate to launch corresponding commodity magazines and other carriers to attach QR codes to corresponding commodities, while Chinatelecom adds QR codes to roadside billboards to facilitate consumers' shopping experience

"QR code can encode digital information such as pictures, sounds and words, with huge information capacity." Zhao Peng, general manager of smart snapshot operation, pointed out that QR code not only has product information, but also can query the source, authenticity and manufacturer of products. The combination of QR code and will open up a new e-commerce market

but the fact is not that simple

"during the service life of an intelligent device, it generally only installs 30 applications at most. Whether it can become one in 30 is actually the basis for the success of Chinese mobile Internet application businesses." General manager Tan Yi said. The bigger problem is that most Chinese users are still non intelligent users; Secondly, users and businesses are still in the early stage of LBS, shopping and other mobile Internet applications, which is far from reaching the real application stage. First finance

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