What is the special feature of the tyre price incr

2022-08-03
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What are the characteristics of the rising tire prices since 2018 in the vortex of rising tide

the "rising" tide in the tire industry in 2018 continued the rising trend of prices over the past 17 years, and many enterprises have been "two rising", "three rising", or even "n rising". From big brands to small enterprises, they have successively offered the big move of "raising prices". In the face of a "rising" sound, tire people inevitably wonder: why is it still rising? Do you really want to rise, or are you hyping

why? Tire manufacturers all said that "the price of raw materials has risen sharply recently", "the profit space of products has been compressed" and "in order to provide better services, we have decided to raise product prices and improve profitability". Indeed, the market trend of raw materials in recent years is not optimistic:

in order to improve the situation of excess supply of rubber and protect the interests of domestic rubber farmers, Thailand, Malaysia, Indonesia and other major natural rubber exporting countries in the world are seeking to take concerted action to increase the price of raw rubber by reducing the planting of rubber trees and the amount of rubber cutting

high natural rubber imports and high tariffs. Since the second half of 2017, the domestic import volume has shown a rapid upward trend. In January, 2018, China's natural rubber imports reached 564800.6, and the operators should read the manual tons, an increase of 44.48% over January, 2017. On the other hand, China's natural rubber import tariff is high. China imposes a tariff of 20% on natural rubber imports under general trade, second only to India's 25% - interestingly, China and India are the only two countries in the world that impose tariffs on natural rubber (hereinafter referred to as ELG company) and adaso high tech materials Wuhu Co., Ltd. (Wuhu family). In contrast, the United States, France, Germany, South Korea and other major tire manufacturing countries all implement the zero tariff policy.

the comprehensive list of environmental protection (2017 Edition) issued by the Ministry of environmental protection, The current main rubber additives in China are all "double high" products with "high pollution and high environmental risk". Under the current "high pressure" of environmental protection, this will have a great impact on the auxiliary manufacturers. It is worth noting that according to the regulations, "double high" Products will not enjoy export tax rebate and other benefits, which is even worse for auxiliary enterprises. In a word, the price of rubber additives will remain high in the short term

carbon black, rubber additives, cord and other raw material manufacturers are also deeply affected by environmental supervision, and have raised product prices, resulting in high prices. Tire picture tire picture

is it hype or reality

one of the important reasons why this round of price increase has attracted much attention is the leading of large enterprises in the industry. Since there are no lack of domestic and foreign brand enterprises such as Ma Pai and Shuangxing, there is also no lack of leading enterprises with bright revenue such as Linglong. This shows that the rising price of raw materials does exert great pressure on the whole industry

the question of "speculation" mainly comes from many unknown small enterprises in the table. Several of them can be seen every time the price rises, which even raises the question of "rubbing the heat". But market analysts believe that this may not be the case. These small enterprises lack popularity, only in terms of the overall recognition of market consumers; In each segment, they never lack a certain market share. There may be two reasons for following the trend and calling for "rising": from the perspective of the bright side, it is to take the opportunity to jump out of the quagmire of price war and improve revenue; From a deeper perspective, it is the opportunity to "crush" those smaller workshops that are inferior to them and seize the low-end market share. It is difficult for these small companies with limited strength to build brands and channels; Following the general direction, taking the initiative to raise prices and taking the opportunity to improve "exposure" can be regarded as an emergency measure

it should be noted that in the face of price, large enterprises have enough money to fight a price war and have solid channels to deal with price increases. On the contrary, small businesses are more like "walking a tightrope" in front of prices. They are too cheap to make money, and too expensive to be bought. If they fail to accurately grasp the timing of the price rise, the large-scale rising tide may completely lose their competitive advantage. Today, when the brand weight of large enterprises is increasingly apparent, the business situation of these enterprises will be very difficult

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